Achieving Machinery Dealer Management Excellence
Text Highlights:
- Full curriculum and self-study guide to The Master’s Program in Dealer Management
- Complete assessment of Performance Benchmarks and World-Class Best Practices In Each Revenue Center.
- Reading and discussion Assignments from all 8 books in the series.
- Suggested guidelines to structure a Personal Growth and Development Program.
- New Insights into Information Technology, Marketing Automation and Omni-Channel Marketing.
- Thirteen new chapters on “Ideas You Can Use In Product Support Management.”
- Twenty new chapters on “Ideas You Can Use In Dealer Strategy, Marketing and Sales Management.”
- “How do we” responses to readers of The McDonald Group Machinery Dealer Management Newsletter.
Please Note: Self-study assignments and readings reference specific content in the entire 8 volumes. For optimum learning experience, all eight books are required.
