For Service and Parts Managers, Product Support Managers, Branch Managers.
FOR MAXIMUM BENEFIT, ATTEND AS A TEAM!
Each McDonald Group program is entirely customized for the sponsoring distributor. We work with you to define your most critical training issues and needs. These issues and concerns are then reflected in the lectures, content of materials, student projects and team discussion assignments. Workbook materials are printed specifically for your session with your logo.
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ABOUT YOUR INSTRUCTOR...
Walter McDonald is founder of The McDonald Group, Inc., a private consulting firm focusing on marketing and business strategies, executive education and development. For the past twenty-five years, Walter has been a highly successful material handling, construction and forestry equipment, and, heavy duty truck industry seminar leader. In addition, he has worked on numerous business consulting assignments for equipment manufacturers and distributors.
Walter is a popular guest speaker and specializes in customized in-company training programs. He has published more than 40 articles in the MHEDA Journal, Material Handling Business and Construction Equipment Distribution magazines. Since 1975, Walter has conducted well over 2,600 management seminars and workshops on advanced service and parts management, business strategy, industrial marketing and sales management, aftermarket sales operations, organizational development, industrial product management and, product support.
His adult education clients have included the American Rental Association, Associated Equipment Distributors, the Material Handling Equipment Distributors Association, Caterpillar, Hitachi, Melroe/Bobcat, Melroe Europe, Timberjack, Deere CE, Ingersoll-Rand, Komatsu, Vermeer, Vermeer S.E. Asia, CASE/New Holland, JCB, Ditch Witch, HYSTER, NISSAN Forklift, Toyota Industrial Trucks, TCM, Mitsubishi Caterpillar Forklift, Volvo Trucks North America, Peterbilt Motors, Mack Trucks, Freightliner, Kenworth and numerous independent industrial equipment distributors in North America, Europe and the Far East. In 1999 Walter founded The Institute for Distributor Development to offer industry-specific public seminars and workshops on a wide variety of distributor development topics.
Prior to his 25-year professional management consulting career, Walter held several sales, marketing and general management positions at the senior level in industry including Vice President and General Manager of a $160 million distribution company. Some of his earliest career experiences were in prospecting, selling and installing business computer systems in major accounts.
Walter received his Management Consultant Certification (CMC) from the Institute of Management Consultants in New York. He graduated Cum Laude from Louisiana State University with a B.A. in Economics, attended M.I.T.'s Sloan School of Management in Cambridge, Mass. and pursued graduate studies in marketing and finance at the University of Chicago's Graduate School of Business.